THE ROOF AT PONCE CITY MARKET
OUR ROLE
Content
Photography
Social Media
Video
The Roof at Ponce City Market is Atlanta’s ultimate rooftop destination. From dining at 9 Mile Station, to playing games at Skyline Park, The Roof offers experiences for all ages. We utilized the immense reach of the The Roof account in our social media approach. We used The Roof as a resource for each brand; pushing content from each property to increase brand awareness for all accounts. Over our first four months managing the account, The Roof has seen a 56.4% increase in impressions and 93.5% increase in engagements.
With the constant push for video on social media, it was important to optimize our content in order to match this ever-changing environment. From time-lapses to drone footage, our team continues to look for new and exciting ways to capture The Roof.
Skyline Park has vintage amusements, games, mini golf, drinks, and food for all to enjoy. This rooftop attraction caters to people of all ages, which is a key component to consider when creating content for this brand. We focus on the things that make Skyline Park great: the views and the games. Our approach involves using a combination of earned and owned media. With a mix of user generated content and our own content, we have seen over 1,000,000 impressions and a 56.8% increase in engagement in our first four months of management.
Located in the heart of Atlanta, Georgia on the top floor of Ponce City Market, 9 Mile Station is a sleek indoor-outdoor space offering sweeping unobstructed views of Atlanta’s skylines spanning from Buckhead to downtown. 9 mile station serves craft beers from near and far, classically-prepared cocktails, and delicious, shareable food.. For social, we focus on 9 Mile Station’s points of differentiation: the view and the seasonal menu changes. Over our first four months of management, the account has seen over 1,000,000 impressions.
Located in the tower of Ponce City Roof, 12 is Atlanta’s most influential cocktail bar. Having previously been a members only bar, we were faced with the challenge of increasing brand awareness for a bar that is now open to the public. Over our first 4 months of management, the account has seen a net audience growth of 325.4% and a 61.8% increase in engagement. The most captivating part about this bar is that there is no menu. Barmen curate drinks specific to guests’ tastes. For social, we highlighted the barmen and their craft; curating videos and photos that showcase this admirable work of art in the food and beverage industry.
EVENT CAMPAIGNS
The Roof is the perfect destination for special events. When the Slater team plans a new event, our team creates a campaign to generate awareness, ticket sales, and content. Our campaign strategies consist of marketing designs, paid advertisements, e-marketing, owned media marketing, and social event coverage.
CLIENT
The Roof at Ponce City Market
SECTOR
Food and Hospitality
DISCIPLINE
Content Creation
Social Media Strategy and Consulting
Reporting and Analytics
Paid Media