Located in the tower of Ponce City Roof, 12 is Atlanta’s most influential cocktail bar. Having previously been a members only bar, we were faced with the challenge of increasing brand awareness for a bar that is now open to the public. Over our first 4 months of management, the account has seen a net audience growth of 325.4% and a 61.8% increase in engagement. The most captivating part about this bar is that there is no menu. Barmen curate drinks specific to guests’ tastes. For social, we highlighted the barmen and their craft; curating videos and photos that showcase this admirable work of art in the food and beverage industry.