EMMI MIDTOWN
OUR ROLE
SOCIAL MEDIA STRATGEY
DESIGN
SOCIAL
PHOTOGRAPHY
VIDEO
INFLUENCER ACTIVATION
REPORTING & ANALYTICS
The Challenge
Emmi Midtown, a luxury residential community, sought to establish a strong digital presence that reflected its upscale living experience. They needed a strategic social media approach, high-quality content creation, and influencer activations to attract potential residents and position Emmi as a sought-after destination for luxury living in Midtown. Chil & Co. partnered with Emmi to provide full-service social media management, engaging content, and targeted marketing campaigns designed to increase visibility and drive leasing activity.
Our Approach
Chil & Co. implemented a dynamic, multi-channel marketing strategy to capture the essence of Emmi Midtown and connect with its ideal audience:
Social Media Management: We developed and executed a content strategy that showcased Emmi’s lifestyle, amenities, and neighborhood highlights. By maintaining a consistent and engaging online presence, we fostered a sense of community and increased audience engagement.
Content Creation: Our team captured stunning lifestyle photography and videography, highlighting Emmi’s luxurious interiors, rooftop views, resident events, and surrounding attractions to create aspirational content that resonated with potential tenants.
Influencer Activations: We curated strategic collaborations with local influencers to generate buzz and showcase the resident experience at Emmi Midtown. These partnerships provided authentic, user-generated content that helped expand Emmi’s reach and credibility among its target demographic.
Social Media Marketing & Advertising: We implemented targeted ad campaigns to drive lead generation, focusing on key selling points such as location, amenities, and availability. The campaigns helped convert social media engagement into real leasing inquiries.
SOCIAL REELS
With Emmi on a retainer, we had the flexibility to produce social reels whenever needed, keeping their content fresh and engaging. This partnership also included capturing key events and tenant engagement initiatives, allowing us to showcase community moments in real time. With our team readily available, we could quickly create high-quality reels that aligned with their brand and campaigns, ensuring their social presence remained dynamic and consistent without the delays of individual project approvals.
Marketing Materials
Because Emmi was on a retainer with us, we were able to seamlessly execute their design needs whenever they arose.
This ongoing partnership allowed for quick turnarounds, consistent branding, and efficient collaboration without the need for separate contracts or approvals for each request.
Whether it was refining existing assets or creating fresh designs, our team was readily available to support Emmi’s evolving needs, ensuring a smooth and streamlined process.
FACEBOOK BANNER
EMAIL BLAST FLYER
GRAND OPENING FLYER
BRAND ASSETS
The Results
Our partnership with Emmi Midtown delivered measurable success, strengthening their digital presence and leasing efforts:
Boosted Social Engagement: Consistent content and influencer collaborations led to increased engagement across all platforms, with higher likes, shares, and comments.
Expanded Brand Reach: The influencer activations helped introduce Emmi Midtown to new audiences, generating significant online visibility and interest.
Increased Leasing Inquiries: Our targeted social media campaigns drove more traffic to Emmi’s leasing team, contributing to a steady stream of potential residents.
High-Quality Content Library: Emmi now has a strong collection of premium photography and video assets for continued use in marketing initiatives.
CLIENT
EMMI MIDTOWN
SECTOR
REAL ESTATE
DISCIPLINE
SOCIAL MEDIA STRATGEY
DESIGN
SOCIAL
PHOTOGRAPHY
VIDEO
INFLUENCER ACTIVATION
REPORTING & ANALYTICS