OCCASIONAL SUPERSTAR
OUR ROLE
PHOTOGRAPHY
VIDEO
ANIMATION
SOCIAL MEDIA MANAGEMENT
Occasional Superstar, an Atlanta-based artist known for his bold murals and community-driven projects, partnered with Chil & Co. on a monthly social media retainer. The goal was to ensure his artwork and brand received consistent digital exposure while freeing up his time to focus on creative work.
The Challenge
Inconsistent documentation: While his murals were widely recognized in the city, much of his work wasn’t being captured and shared in real time.
Inactive social presence: His Instagram and social media accounts had long gaps between posts, leaving followers unaware of his latest projects.
Marketing needs: As his brand grew, he needed content that could connect with both local fans and potential collaborators.
Our Approach
Our partnership combined documentation, content creation, and social media management:
Content Capture
Scheduled on-site sessions to photograph and film his murals during and after completion.
Highlighted the storytelling process—showing not just the finished product but also the artist at work.
Social Media Activation
Created and scheduled regular posts to keep his feed active.
Balanced artwork highlights with behind-the-scenes content to deepen audience connection.
Brand Marketing Support
Produced graphics and video clips tailored for collaborations and press opportunities.
Ensured content was optimized for different platforms, extending reach beyond just Instagram.
SOCIAL REELS
ARTIST SNAPSHOT
ONE-PAGER
As part of our partnership, Chil & Co. created a one-pager artist snapshot for Occasional Superstar to use in marketing and outreach. Designed as a clean, branded overview, the snapshot highlighted his biography, signature murals, collaborations, and press coverage. This professional tool gave him a polished way to present his work to sponsors, partners, and potential clients, helping strengthen his brand and open new opportunities.
SOCIAL MEDIA STATS
Results
Consistent presence: His audience began seeing new content multiple times per week instead of occasional posts.
Stronger brand image: Visual documentation of his murals helped solidify his reputation as both an artist and a creative brand.
Increased opportunities: The regular content not only engaged fans but also provided professional assets for partnerships and media features.
CLIENT
OCCASIONAL SUPERSTAR
SECTOR
INDEPENDENT ARTISTS
DISCIPLINE
PHOTOGRAPHY
VIDEO
ANIMATION
SOCIAL MEDIA MANAGEMENT