PANCAKE SOCIAL

OUR ROLE
PHOTOGRAPHY
VIDEO
DESIGN
PRINT
SOCIAL MEDIA

Pancake Social is a popular all-day café and restaurant in Atlanta, known for its welcoming atmosphere, craveable menu, and modern brunch experience. As the brand prepared to expand into its newest location at Westside Paper, they recognized the need for stronger digital storytelling to connect with existing fans and introduce themselves to new audiences.

THE CHALLENGE

Although Pancake Social had a loyal following, the brand needed:

  • Consistent creative direction to unify visuals, messaging, and campaigns.

  • Weekly social media management to keep pace with engagement, promotions, and menu highlights.

  • Strategic support in launching the Westside Paper location.

  • Scalable photo, video, and design production to fuel digital channels.

Our Approach

Chil & Co. partnered with Pancake Social on a monthly creative and social media retainer designed to manage the brand presence and support ongoing growth.

Our work included:

  • Social Media Strategy & Management: Building and executing content calendars with copy, photography, and video optimized for audience engagement.

  • Content Creation: Producing lifestyle photography, food & beverage shoots, and short-form video for organic and paid campaigns.

  • Brand Voice & Design: Establishing a cohesive tone and look across all posts, graphics, and promotional campaigns.

  • Location Launch Support: Creating pre-launch teasers, announcement campaigns, and influencer activations to introduce the new Westside Paper location.

  • Community Engagement: Running paid social campaigns, influencer partnerships, and digital storytelling to grow awareness and drive traffic.

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SOCIAL REELS

FOOD & BEVERAGE PHOTOGRAPHY

MENU PRINT
RE-DESIGN

BRANDED CARDS

Chil & Co. partnered with Pancake Social to create memorable in-store brand moments through custom-designed cards that extended the guest experience beyond the table. These branded cards, thoughtfully placed with receipts and offered as free takeaways, served as both a keepsake and a touchpoint for deeper customer connection. By blending design with hospitality, the collaboration added a personal, shareable element that reinforced brand identity while leaving guests with a lasting impression.

MORE DESIGN PROJECTS

SOCIAL CAMPAIGNS

RESULTS

Through this partnership, Pancake Social has been able to:

  • Strengthen its brand identity with a polished, consistent digital presence.

  • Boost engagement and visibility across social channels.

  • Successfully generate buzz and foot traffic for the Westside Paper opening.

  • Streamline internal workflows by offloading daily social media management to Chil & Co., freeing their team to focus on hospitality and operations.

CLIENT
PANCAKE SOCIAL

SECTOR
FOOD & BEVERAGE (RESTAURANT)

DISCIPLINE
PHOTOGRAPHY
VIDEO
DESIGN
SOCIAL MEDIA