Skyline Park has vintage amusements, games, mini golf, drinks, and food for all to enjoy. This rooftop attraction caters to people of all ages, which is a key component to consider when creating content for this brand. We focus on the things that make Skyline Park great: the views and the games. Our approach involves using a combination of earned and owned media. With a mix of user generated content and our own content, we have seen over 1,000,000 impressions and a 56.8% increase in engagement in our first four months of management.