OUR ROLE
SOCIAL MEDIA
PHOTOGRAPHY
VIDEO
DESIGN
INFLUENCER ACTIVATION
The Challenge
SORA at Spring Quarter, a modern residential community, needed a comprehensive marketing strategy to build its brand, increase visibility, and drive tenant occupancy. Their goals included creating engaging social media content, leveraging influencer partnerships, and capturing high-quality lifestyle and architectural visuals that highlighted the community’s unique features. They engaged Chil & Co. on a retainer basis to lead these efforts and support their marketing needs.
Our Approach
Chil & Co. worked closely with SORA at Spring Quarter to implement a multi-faceted marketing strategy designed to resonate with prospective tenants and drive results:
Social Media Management: We took charge of SORA’s social media accounts, curating content calendars, crafting engaging posts, and maintaining a consistent brand voice across platforms. By showcasing community highlights and amenities, we built a strong online presence that attracted potential tenants.
Influencer Activations: We partnered with local influencers to create authentic, shareable content that expanded SORA’s reach and tapped into new audiences. Influencers highlighted the unique lifestyle and benefits of living at SORA, building trust and excitement among their followers.
Lifestyle & Architectural Photography: Our team captured stunning images of the property, including its architectural design, interiors, and community amenities. These visuals showcased SORA’s vibrant and sophisticated living environment, appealing directly to its target market.
Video Production: We produced captivating videos that brought the SORA experience to life. These videos featured virtual tours and event highlights, providing engaging and informative content for social media and digital ads.
PHOTOGRAPHY
LIFESTYLE VIDEO
Social Reels
MICHELIN GUIDE AROUND SORA
SOICAL CAMPAIGN
Avery Lewis | Marketing Manager, Bozzuto
“Chil & Co has been at the core of our brand awareness success at numerous communities across Atlanta. Their team is innovative and flexible to our ever-evolving needs in the multifamily space. Their in-depth market knowledge has substantially helped evolve our property brands in ways we never could’ve imagined. I highly recommend their creative services.”
The Results
Our partnership with SORA at Spring Quarter delivered outstanding results, meeting and exceeding their marketing goals:
Increased Online Engagement: Consistent and visually compelling content boosted social media engagement, driving higher traffic to SORA’s website and inquiry forms.
Expanded Reach: Influencer activations successfully amplified SORA’s visibility, reaching thousands of potential tenants within the target demographic.
Enhanced Brand Perception: Professional photography and video content established SORA as a premium residential community, attracting quality leads.
Full Occupancy Achieved: With a combination of strategic social media management and influencer campaigns, SORA reached full tenant occupancy. The marketing efforts were so effective that SORA no longer required additional services.
CLIENT
SORA
SECTOR
REAL ESTATE (RESIDENTIAL COMMUNITIES)
DISCIPLINE
SOCIAL MEDIA
PHOTOGRAPHY
VIDEO
DESIGN
INFLUENCER ACTIVATION