SUGARLOAF CID
Underpass Mural Project
OUR ROLE
Content
Photography
Video
Social Media
Community Impact Amplification
Our team was brought on by the Sugarloaf Community Improvement District to document the transformation of the Sugarloaf Underpass through the lens of artist Jonesy's vibrant mural installation, Synchronicity.
We provided a full suite of visual storytelling services, including a hero video capturing the mural’s creation and community impact, a curated photography album, and a series of short video teasers released throughout the process to build anticipation. We delivered dynamic content that amplified the cultural and artistic value of the public art initiative.
Sugarloaf CID, a public-private partnership dedicated to enhancing mobility, safety, and economic vitality in the Sugarloaf area of Gwinnett County, saw this mural as a key initiative to transform a high-traffic underpass into a welcoming and inspiring gateway.
The Synchronicity mural not only beautifies the corridor but also reinforces the district’s investment in placemaking and cultural enrichment. We are thrilled to share the completed video of the mural and hope you enjoy it, too.
A special thanks to lead artist: @jonesyartatl (Krista Jones), project partner: @hudgenscenter, and sponsors: Gwinnett Creativity Fund (through @exploregwinnett and @gwinnettgov), @12stonechurch, and @ga_power.
CLIENT
Sugarloaf CID
SECTOR
Non-profit, City Planning, City Government
DISCIPLINE
Creative Production
Content Marketing
Storytelling & Direction
Photography & Videography
Community Impact Amplification
SUGARLOAF CID Mural Underpass Project Overview
The Sugarloaf CID—a public-private partnership committed to improving mobility, safety, and economic vitality in Gwinnett County—envisioned the Synchronicity mural as more than just beautification. This high-impact art installation transformed a heavily trafficked underpass into a vibrant visual gateway, signaling the district’s deep investment in placemaking and cultural identity. Through strategic storytelling and creative production, we helped bring that vision to life; proving that intentional content not only documents public art but amplifies its reach, relevance, and long-term impact.