OUR ROLE
SOCIAL MEDIA
PHOTOGRAPHY
VIDEO
DESIGN
The Challenge
As a luxury apartment brand, The Hadley required a consistent, high-quality stream of content to engage current residents and attract prospective tenants.Key needs included:
Professional monthly content showcasing the property, amenities, and resident lifestyle.
Coverage of resident events, community programs, and partnerships.
Flexible design support for campaigns, digital materials, and social media.
The challenge was finding a creative partner who could combine strategic storytelling, visual aesthetics, and the agility to handle on-demand needs.
Our Approach
We partnered with The Hadley to deliver a comprehensive content and design solution. The collaboration includes:
Monthly Content Creation
Producing high-quality photography, video, and social media content that reflects The Hadley’s luxury identity.
Highlighting amenities, interiors, and curated resident experiences.
Event Coverage
Documenting resident events, community initiatives, and special experiences.
Transforming events into engaging content for social channels and marketing campaigns.
On-Demand Design Support
Creating graphics, digital materials, and branded assets as needed.
Providing responsive, flexible design solutions to support marketing initiatives or seasonal campaigns.
SOCIAL REELS
EVENT COVERAGE
SOCIAL DESIGNS
Avery Lewis | Marketing Manager, Bozzuto
“Chil & Co has been at the core of our brand awareness success at numerous communities across Atlanta. Their team is innovative and flexible to our ever-evolving needs in the multifamily space. Their in-depth market knowledge has substantially helped evolve our property brands in ways we never could’ve imagined. I highly recommend their creative services.”
The Results
Through consistent storytelling, curated content, and community-centered engagement, Chil & Co.’s partnership with The Hadley achieved lasting impact:
Enhanced Online Presence: A cohesive social aesthetic and content strategy transformed The Hadley’s feeds into a visually unified, on-brand experience.
Increased Resident Engagement: Monthly event coverage, social campaigns, and pet features boosted resident participation both online and offline.
Expanded Reach: Collaborations with local influencers and ongoing neighborhood highlights attracted new audiences and increased visibility among Midtown prospects.
Improved Brand Cohesion: Professional photo and video deliverables ensured every channel—from Instagram to on-site screens—reflected the same elevated, connected brand story.
CLIENT
BUZZUTO
SECTOR
REAL ESTATE (RESIDENTIAL COMMUNITIES)
DISCIPLINE
SOCIAL MEDIA
PHOTOGRAPHY
VIDEO
DESIGN
INFLUENCER ACTIVATION