OUR CHIL PROCESS
Getting Started
Goals & Needs
Before we begin, it’s important that the Chil Team understands your goals and specific needs.
This helps us tailor our creative approach, ensure consistency across all content, and measure success effectively.
Communication
We generally communicate through a shared platform (e.g., email, slack workspaces, or text), depending on the project and client preferences.
All creative requests and feedback are centralized.
Updates are provided weekly or as milestones are completed.
Our project managers ensure nothing slips through the cracks.
Creative Direction & Moodboards
Every project begins with a clear creative direction. We develop moodboards to align visuals, tone, and style with your brand identity.
These serve as a visual reference to keep all team members (and you) aligned.
1. How It Works
Step 1:
Client submits a request
Step 2:
Project Manager reviews scope and assigns creatives
Step 3:
Design/Photo/Video Team executes work
Step 4:
Creative Director (CD) reviews for quality & brand alignment
Step 5:
Client review & feedback
Step 6:
Final delivery
2. Why it’s Worth it
We’re transparent about our process so you understand where your investment goes.
Each request passes through several layers of review — project management, creative, and quality control — ensuring consistency and excellence.
That’s why our hourly rate reflects the professional time, collaboration, and quality assurance that go into every project.
3. Review & Approvals
Clients are given clear review rounds for each project.
Timely feedback helps us stay on schedule and meet deadlines efficiently.
Deliverables & File Types
We do not provide raw footage or raw image files, unless specifically requested and paid for in advance.
Final design files are shared via Canva, allowing you to make small text or image updates internally if desired.
Video and photo deliverables are shared as optimized exports for web, social, or print.
Production Process
Pre-Production
Before each shoot, we confirm all key details including:
Location permissions and property manager approvals
Shot list — must be provided or confirmed by the client
Model coordination
2. Models
Models are NOT included in the budget.
We recommend using friends, family, or co-workers for shoots.
If professional models are needed, clients should expect to budget at least $50-75/hour per model for every shoot.
Outsourced Services
For specialized requests, we may partner with trusted professionals to deliver the best results.
These services include:
Custom design animation
Long-form copywriting
Certified drone operations
Billing Expectations
We operate transparently with all billing.
Invoices are typically issued at project milestones or on a monthly retainer basis.
Any additional costs (e.g., credit card fees, models, rentals, custom animation) are communicated before work begins.
Overdue invoices will be subject to a $100 late fee.